Belgian Boys Brings Breakfast to Lip Balm

A Sweet Start to the Day

Known for bringing European breakfast joy to U.S. shelves, Belgian Boys wanted a creative way to extend their brand beyond the plate. Together, we turned their most-loved treats into a limited-edition lip balm collection featuring Blueberry Pancakes, Brioche French Toast, and Choco-Hazelnut Crêpes.

Each balm captured the comforting, nostalgic essence of their breakfast classic by blending indulgent flavor notes with a clean, natural formula that perfectly matched their feel-good brand ethos.

From Breakfast Table to Beauty Bag

The lip balm trio launched as a limited run and instantly became a fan favorite, generating excitement across social media and gifting campaigns.

By transforming their most iconic flavors into something customers could enjoy daily, Belgian Boys found a new way to deepen brand affinity and delight their loyal fans.

A Perfectly Packaged Experience

Each balm featured playful, pastel-inspired packaging that nodded to Belgian Boys’ whimsical, bright, and irresistibly fun branding. Together, the lip balms became more than a product launch; it was a celebration of creativity and cross-category connection.

The collaboration showed how an imaginative, sensory product can bring a brand’s personality to life, turning everyday self-care into a bite-sized brand experience.