Baya Bar’s Fresh Take on Branded Wellness

A Fresh Take on Functional Merch

Baya Bar, the smoothie and acai bowl brand known for its fresh ingredients and feel-good energy, wanted a branded beauty product that would extend their lifestyle message beyond the cup. In June 2024, they launched 2,500 custom lip balms, made with a 100% organic formula to reflect their commitment to clean ingredients and mindful living.

Sold both online and in-store, their product bridges the gap between daily wellness and self-care, giving fans something they can take with them long after their smoothie is gone.

"Great communication from the beginning to end and we cannot wait to work with them again on a new custom lip balm!"

Turning Everyday Moments Into Brand Moments

The Baya Bar team wanted to offer customers something more than a typical piece of merch. They wanted to offer an item that was practical, on-brand, and premium. These lip balms deliver just that: a pocket-sized reminder of the Baya Bar experience, packaged in colorful, eye-catching tubes that reflect their upbeat visual identity.

By introducing a practical, natural product that aligns with their brand ethos, Baya Bar turned a simple item into a meaningful touchpoint and something that keeps their name top of mind long after the last sip.

A Seamless Brand Extension

Every detail, from flavor selection to packaging design, reflected Baya Bar’s vibrant visual identity. The final result wasn’t just another piece of branded merch; it was a product that authentically fit their audience’s lifestyle.

Through thoughtful design and a strong sense of brand alignment, Baya Bar proved that branded lip care can be both fun and functional. They were able to build brand awareness while adding genuine value to the customer experience.