Building Brand Buzz with BUBBL’R
A Flavorful Collaboration
When sparkling water brand BUBBL’R set out to create a product as bold and refreshing as their drinks, they turned their fan-favorite flavors into collectible lip balms. Each launch captured the brand’s signature energy and playful personality, extending their vibrant identity beyond the can and into an everyday beauty product.
Since 2023, BUBBL’R has launched four unique flavors, each inspired by their fan-favorite drinks and timed around high-energy seasonal campaigns:
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October 2023: Twisted Elix’r (2,000 units): based on their best-selling beverage flavor
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October 2023: Wild Cherry Chill’r (1,000 units): a limited-edition first launch that quickly became a hit
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October 2024: Peach Raspberry Dazzl’r (2,000 units): a fruity, playful follow-up that drove major social engagement
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October 2025: Fruit Punch’r (2,000 units): the newest flavor, continuing the annual fall tradition
Building a Lip Balm Legacy
Each new drop has generated excitement across BUBBL’R’s community, from influencer gift boxes to nationwide social giveaways. The custom lip balms have become a staple of their marketing strategy, helping them stay top of mind with both fans and creators.
By pairing custom flavors with bold packaging, the BUBBL’R team transformed a simple giveaway into a lasting brand experience. Each launch now serves as a collectible moment for fans, aligning perfectly with the brand’s upbeat, colorful aesthetic.
The Balmsly Difference
At Balmsly, we make it easy for brands like BUBBL’R to extend their personality into high-quality, natural lip care. From concept to fulfillment, our team guided the process by developing formulas, coordinating packaging, and ensuring every balm met BUBBL’R’s standards for quality and creativity.
Together, we proved that a thoughtful branded product can drive engagement, delight fans, and keep your brand in everyone’s pocket (literally).
What’s Next
With three years of successful launches under their belt, BUBBL’R and Balmsly continue to collaborate on innovative ways to blend flavor, fun, and function. Their growing lip balm collection proves how the right branded product can do more than hydrate lips. It can strengthen brand awareness, deepen customer connection, and turn everyday moments into lasting impressions.
